For the past 10 years I've been immersed in the digital marketing world, working as the Senior Project Manager and Launch Manager for I Will Teach You to Be Rich, as the Director of Brand Engagement for Smart Marketer and Boom! by Cindy Joseph, and Lead Summit Producer for Evolving Wisdom. I know what it takes to get launches of all sizes out the door.
You know what - they often didn't have strategic launch planning docs either! But putting them in place allowed my teams to see what was coming, breathe easier, and truly tap into our creativity so we could innovate and iterate on launches.
Plus, it was way more fun!
I saw, time and time again, that no matter the size of the business, having a launch blueprint was a HUGE benefit. We could reach higher goals, we could be strategic about how we talk to our readers, and we could enjoy our work more.
In 2017 I founded Collaborate.Work so I could bring that knowledge to entrepreneurs and business owners who are ready to grow their business without feeling panicked and uncertain about what to launch and when.